TOURISM WALLA WALLA RE-BRANDS AS VISIT WALLA WALLA, LAUNCHES REDESIGNED VISITWALLAWALLA.COM WEBSITE.  Name change shifts emphasis to the visitor experience, better reflects expanded services including group meeting & convention efforts.

Tourism Walla Walla has re-branded itself as Visit Walla Walla, a subtle but significant change that officials believe creates a stronger call to action, accommodates expanded services including a formal group meeting and convention sales effort, and places greater emphasis on the visitor experience. The name change also reflects a national trend among destination marketing organizations seeking to attract travelers who are eager to immerse themselves into a community’s culture, activities, and experiences.

“The name Tourism Walla Walla, while an accurate description of our mission and goals, placed the emphasis on the organization and not on the visitor experience we continue to cultivate in the region,” said Ron Peck, executive director of Visit Walla Walla. “We wanted to shift the focus toward the visitor while still clearly communicating what we do, and the name Visit Walla Walla serves as a descriptor, a statement, and a call to action all rolled into one.”

The first and most notable change for Visit Walla Walla is the launch of a new URL and redesigned website at The new site is more experiential in nature than its predecessor, with larger destination images, more descriptive language, and a cross-screen design that translates equally well across desktop, laptop, tablet, and smartphone platforms. Other features include resources for lodging, wineries, dining, and attractions, a comprehensive calendar of events, a robust library of images and video content, and the popular Trip Planner Suitcase, which allows visitors to save their favorites for later reference.

“The new website is the most useful, user-friendly, and accurate portrayal yet of the Walla Walla visitor experience, and with website traffic already up 40 percent over last year, it’s clear that is the go-to resource for researching and planning a visit,” said Peck. “There is a difference between being a tourist in Walla Walla and being a visitor to Walla Walla, and whether you classify yourself as a tourist, a visitor, or a traveler, and whether your trip is for leisure or business, we believe the best experience awaits when individuals and groups truly Visit Walla Walla.”