As Americans consider a return to travel, and the notion of leisure travel and vacations becomes more real, it is important to acknowledge, empathize, and prioritize travelers’ concerns about doing so. According to industry research, health, safety, and cleanliness are at or near the top of Americans’ list of hesitations with regard to non-essential travel.

It’s one thing to tell travelers that you understand their concerns and that you have their health and safety in mind. It’s another thing to show them it’s your top priority, and that businesses throughout the valley are unified in their commitment to maximizing visitor safety.

With that in mind, Visit Walla Walla, together with the support of the Walla Walla Valley Wine Alliance and the Walla Walla Valley Chamber of Commerce, has developed the following Peace of Mind Pledge. By voluntarily agreeing to adopt the pledge and incorporate it into your business practices, you are helping provide valuable reassurance to Walla Walla’s visitors and residents alike.


On behalf of myself, my business/organization, and my employees, and in the interest of protecting the safety and well being of all Walla Walla visitors and residents, I pledge to:

  • • Prioritize visitor health and safety, even if doing so comes at an additional cost to my business.
  • • Develop and implement health and safety policies, procedures, and protocols specific to my business, and to implement and enforce them in an effort to safeguard visitors, as well as my employees, myself, and the community at large.
  • • Follow, meet, and exceed—where possible or appropriate—the guidelines issued by local, state, or federal government.
  • • Adopt industry best practices such as those recommended by the CDC, American Hotel & Lodging Association, the National Restaurant Association, the Food & Drug Administration, and others.
  • • Implement and enforce social and physical distancing policies, minimize person-to-person contact, and increase transparency throughout the visitor journey.
  • • Practice social and physical distancing at any date or time even at the cost of a reduction of the number of customers in my business.
  • • Provide visitors with the safe, healthy, and sanitary experience they expect and deserve.
  • • Provide my employees with access to proper safety tools, such as personal protective equipment and hand sanitizer.
  • • Follow the state’s Safe Start Washington phased approach to recovery as outlined by Gov. Inslee on May 4, 2020.

By signing, I pledge to uphold these standards, which demonstrate my business’ commitment to placing a priority on the health, safety, and well being of my employees, customers, visitors, and residents.