Williams brings a collaborative work ethic and deep roots in Walla Walla’s
tourism, arts, and wine industries

(WALLA WALLA, Wash.)- Ron Williams, a veteran of the Walla Walla tourism, arts, and wine industries, has been hired as the new Executive Director of Visit Walla Walla. Williams, who already serves on Visit Walla Walla’s Board of Directors, will begin his new role on Wednesday, July 20.

“Ron’s broad-based experience with the key industries that drive tourism in Walla Walla made him a natural fit to take the reigns of Visit Walla Walla as we continue our efforts to increase tourism to the Valley,” said Zachary Fraser, president of the Visit Walla Walla Board of Directors. “That experience coupled with his familiarity and passion for Walla Walla helped Ron stand out from a deep and talented group of candidates.”

Since 2013, he has served as the Executive Director of Shakespeare Walla Walla. As Executive Director, he helped create the successful Dia de Los Muertos street festival, forged partnerships with a wide range of local and regional arts organizations, and oversaw explosive growth in the performing arts organization. Williams has also acted as the Managing Director of the Gesa Power House Theatre in Walla Walla, which hosts theater, music, dance, public and private events, meetings, parties, weddings, and festivals.

Prior to joining Shakespeare Walla Walla, Williams served as Retail Manager of Waterbrook Winery before being hired in 2012 as the Director of Operations, Sales and Service at Cave B Estate Winery & Resort in Quincy, Wash. He got his start in Walla Walla in 2005 as the Owner/Principal of CounterPoint Design & Development LLC.

A proven collaborator, Williams has been involved in various projects with the Walla Walla Valley Wine Alliance, the Walla Walla Valley Chamber of Commerce, the Downtown Walla Walla Foundation, and throughout the education community.

“Walla Walla has done an extraordinary job in building its brand and growing into a world-class travel destination, and I believe my background will help build on that momentum,” Williams said. “I am thrilled to take this next step, and I look forward to continuing the great work Visit Walla Walla has done in promoting this region.”

A Theater Arts graduate of Occidental College in Los Angeles, Williams started his career in the film industry as a project manager and executive producer. Williams replaces Ron Peck, who served as Executive Director for Visit Walla Walla for more than three years.